Converse Chuck II Launch
Converse
July 2015
London - United Kingdom
We were invited to help celebrate the new Converse Chuck taylor All Star 2 release by creating an interactive LED floor that customers could control with their feet.
Working with Amplify we created a game where two challengers worked together to achieve the biggest rally, with the highest score winning a pair of tickets to any UK festival of their choice.
We created a 2 meter by 1.5 meter screen using 70 LED panels with over 70,000 LEDs in the whole display. Over 300 people came down to play the game in JD sports in Oxford Street London.
Hirsch & Mann: Experiential Concept Design, Experience Design, Hardware & Software Design & Development, Technical Direction, Installation; Amplify
, JD Sports
Project Leadership, Innovation and Delivery
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