Fuelling the Nikefuel
Nike
March 2012
The Montalban Theatre, Los Angeles - United States
How do you get people to understand the power of Nike Fuel?
Make them experience it by seeing the value of all their movements. We collaborated with Tino Schaedler to transform the iconic Spaghetti Warehouse in downtown Austin, Texas into a giant Nike FuelBand.
The experience linked the energy, activity & excitement of the space with the gradient of the FuelBand around the inside of the entire building. The system was flexible enough to link to the VJ system for music & visuals at night, and the retail space during the day.
Tino Schaedler and Optimist: Creative Direction, Concept Development, Interior Architecture, Account Management, Event Management, Construction.
V3, Hirsch & Mann: Hardware & Software Design & Development, Technical Direction, Installation, Maintenance; Jason Walters
Experiential Project Leadership, Production and Delivery
