The exciting game play narrative rewarded investing in locally-focused TSB and highlighted the risks of investing in other internationally-focused banks. With integrated video and audio clips and a beautifully designed playfield and cabinet, the pinball machine was a fun way to attract the attention of politicians and attendees at all three UK political party conferences.

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It was also great for the press who loved seeing the different politicians have a go. Even Nick Clegg’s game made it into The Times, Have I got News For You, and the BBC – poor guy!